OUR PORTFOLIO/MAKING A STATEMENT IN PRINT Your company has a message. If your advertising can be thought of as what you are saying, your corporate identity is how you are saying it. This includes everything that comes out of your office - your letterhead and business cards, brochures, catalogs, web site, and even your company logo. Each one carries your company's essence with it. The trick is to deliver the message to your customers in a unique and memorable way.